Tourism in Philippine Essay Example for Free

Tourism in Philippine Essay The Philippine tourism industry flourished in the 1970s and early 1980s but declined in the mid 1980s, with the average length of tourist stay falling from 12. 6 days in earlier years to 8. 9 days in 1988. In 1987, tourism growth was slower in the Philippines than in other Southeast Asian countries. About 1. 2 million tourists visited the Philippines in 1992, which was a record high in the number of tourist visits since 1989. In 2000, the Philippines tourist arrivals totaled 2. 2 million. In 2003, it totaled 2,838,000, a growth of almost 29%, and was expected to grow as much as 3. 4 million in 2007. In the first quarter of 2007, the tourist arrival in the Philippines grew as much as 20% in same period last year. In 2011, the Department of Tourism recorded 3. 9 million tourists visiting the country,[5] 11. 2 percent higher than the 3. 5 million registered in 2010. In 2012, the Philippines recorded 4. 27 million tourist arrivals, after the Department of Tourism launched a widely publicized tourism marketing campaign titled Its More Fun In the Philippines. The tourism industry employed 3. 8 million Filipinos, or 10. 2 per cent of national employment in 2011, according to data gathered by the National Statistical Coordination Board. In a greater thrust by the Aquino administration to pump billions of dollars into the sector, tourism is expected to employ 7. 4 million people by 2016, or about 18. 8 per cent of the total workforce, contributing 8 per cent to 9 per cent to the nations GDP. Read more: Reasons Why Its More Fun in the Philippines

Symbolism and Irony in Hawthornes Young Goodman Brown Essay -- Young

Symbolism and Irony in Young Goodman Brown      Ã‚     Ã‚   Nathaniel Hawthorne's " Young Goodman Brown " is the story of a young man faced with the reality that evil is a part of human nature. The story illustrates how naivetà © can drive a person to lunacy. Young Goodman Brown, who symbolizes that Puritan " every man, " is shocked when he sees respected clergymen and women of his village at the devil's communion. His disbelief that it is normal and acceptable to be intrinsically evil causes him to live a life of despair. In the story, symbolism and irony are cleverly implemented to show that no one is completely good or evil, and that the tension between these opposites is where power to progress onward is generated. There are more elements to the story than just the battle of good vs. evil. Sexuality also becomes an issue in the story.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At the beginning of the story, Young Goodman Brown bids farewell to his young wife. The particular aspect of his life that she represents is illustrated by her name " Faith. " Faith " ...thrusts her pretty head into the street, letting the wind play with the pink ribbons of her cap... " (Hawthorne 272). Already the dynamic symbolism between nature and the home is set up. Nature, particularly the wind, forest, and darkness symbolizes sinfulness and evil. The home, specifically Faith and her pink ribbons, symbolizes the perceived safety and security of the Puritan community as asylum from the sin of the rest of the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Goodman Brown begins his journey into the woods. He reprimands himself for leaving Faith on such an errand, but promises to " cling to her skirts and follow her to Heaven " (Hawthorne 272) when he returns. This " errand " is never clarified, but it... ...986. 5: 2737-40. Fogle, Richard, H. Hawthorn's Fiction: The Light and the Dark. Oklahoma. University of Oklahoma Press, 1964. Hawthorne, Nathaniel. "Young Goodman Brown" An Introduction to Reading and Writing. Ed. Alison Reeves. New Jersey: Prentice Hall, 1995. Shear, Walter. "Cultural fate and social freedom in three American short stories." Studies in Short Fiction, fall 92, Vol. 29 Issue 4, p543, 7p. Swisher, Clarice., ed. "Color and Images in The Scarlet Letter." Readings on Nathaniel Hawthorne. Greenhaven Press, Inc., 1996. VonFrank, Albert J. "Pretty in Pink: Young Goodman Brown and New-World." Critical Essay on Hawthorn's Short Stories, Boston: G.K. Hall & Co., 1991. Zanger, Jules. "Young Goodman Brown" and "A White Heron":Correspondences And illuminations. Papers on Language & Literature. Summer90, Vol. 26 Issue 3, p346, 12p.   

The Unique Architecture of Taj Mahal and Symbolism

Have you ever wondered how it will be like going to place that filled with love, passion, and peace that have been in this world for around 4 centuries? Everyone has seen the photograph of this beautiful monument and it is called the Tax Mall. Tax Mall is Indian's most famous architectural wonder and also one of the most beautiful work of art. Tax Mall is now located in the heart of Agar, India. Tax Mall stands on the bank on river Yamaha. Tax Mall is said to be one of the Seven Wonders of the World. Tax Mall is one of the beautiful places in India.It's most beautiful buildings, ardent and of course the beautiful tomb attracts many visitors from all over the world. The Tax is undoubtedly one of the most spectacular buildings of the world. Tax Mall, a tomb in India, considered as one of the most beautiful building that man ever created in the world. The Tax Mall meaner, â€Å"Crown palace†. It was built in the year 1631, and it was a tribute to him wife Mutual Mall a Muslim Per sian princess. Shah Johan, the fifth emperor was born on October 15, 1592, on the boarder of the Tar Desert.Johan climbed to the throne in 1628 soon after his father had died. Shah Johan was married to a Persian princess Mutual Mall at the age of sixteen. Both of them had to wait approximately 5 years to get married. Mutual Man's maiden name was changed from Argument Bank to Mutual Mall, which is very common in India after a loyal woman is married. Johan never wanted to be away from Mutual but Mutual always tried to engage with the citizens in Agar. Mutual was very generous, supportive and very helpful towards Shah Johan as well.In the nineteenth year of their marriage, Mutual was about to give birth to her fourteenth child in Bureau Purr when Mutual had complication. Mutual Mall died in A. D. 1629. Johan was there in Bureau Purr for a military crusade and Mutual was there for support. Johan was over whelmed with sorrows of Mutual death. In the early sass's there was an emperor name d Shah Johan the fifth emperor in India. Shah Johan became miserable and depressed. Shah Johan reportedly locked himself in a room and refused drink and food for about eighty days.According to the legend, when he finally came out his black beard was completely white. In the last minute of Mutual death, Mutual extracted four promises. First, that he build the Tax Mall; second, hat he should marry again; third, that he be kind to their children; and finally the forth, that he visit the tomb on her death anniversary. And history states that he kept the first and the second promise, which was to build Tax Mall and that he should get married again. Shah Johan then wanted to fulfill his wife first promise.He made preparation for the construction of Tax Mall. The construction began in A. D. 1631. The building stared to build about 1632 and was completed by 1643 and the surrounding compounds of the building and gardens were completed by 1653. The Tax Mall is sited on the south part of the r iver Yamaha. There were approximately twenty thousand employees working on the project and they worked really hard day and even night. The architects came from India, Persia, Central Asia, and beyond to make plans and preparations. The material came from various part of India.Material did not Just come from India; it also came from Afghanistan, Egypt, and from many other countries. The materials were really rare and it included Jewelries and crystal, jade, amber and many other valuable treasures. They also picked up treasures from the Indian Ocean, rare shells, coral, pearl. Poppas, onyxes, garnets, sapphires, bloodstone, and forty-three types of gems. The white marble was imported from Restaurants, the Jasper from Punjab and the Jade and crystal from China. They also dug up marbles from the hills in the southwest in Jasper in Restaurants.In order to transport the marble, a ten-mile long ramp of tamped earth was built through Agar and elephants and bullock carts dragged the marbles to the building site. Over one- thousand elephants were used to transport building materials during the time of construction. The first building to be constructed was the tomb. The construction started in 1632. The tomb stands cross the garden from all the main gateways. It is built on a raised platform. The tomb stands in the garden and the garden in measured about 1,900 feet by 1,000 feet. The garden is a Muslim symbol of paradise.The surrounding compounds of the building, gardens and the main gateway were completed by 1653. The tomb is positioned on the southern part of the river Yamaha. The tomb is mainly made out of white marble. The building itself is 186 feet square. A large bulb-shaped like a dome is about 187 feet high and 70 feet in diameter, and it ices over the center with four other small domes surrounding on four corners of the building. On each side of the tomb stands four minaret and its purpose is to center the structure and they are about 133 feet high.The small do mes are often referred to as minarets or towers. The side of the towers there is Redstone building, which is a mosque (a building that serves as the main place for Muslims). The visitors come to the Tax Mall through a magnificent red stone gate, decorated with education from the Muslim Holy Bible called â€Å"Quart†. The gate also contains a beautiful, geometrically laid out garden on each side. The main gate is across from the tomb structure and it is 150 feet wide and almost 100 feet tall. The inside of the Tax Mall, the tomb of Shah Khan's beloved wife Mutual Mall.The tomb stands at the center of an octagonal hall. Slightly near the tomb of Mutual Mall lies the tomb of Shah Johan who died in 1666. Both tombs are elaborately fined with semiprecious stones. The stones are clarified by sunlight filtering through richly craved marble screen that is also studded with Jewels. Tax Mall also known as the â€Å"tomb of light. † In order to get to the tomb, a person would hav e to walk through many hallways. This is for beauty and to keep out any unnecessary gate climbers. Many Hindu followers pass through the tomb asking for blessing from the queen's spirit.After praying to the queen, they also pray to the emperor Shah Johan. (â€Å"The Penguin guide to the monuments of India†) The Tax Mall is Indian's most well known structure, and the most beautiful piece of architecture in the world. According to the history, a Turkish Architect built the Tax Mall. The laborers' were engineers, carvers, artists, calligraphers, architects, and craftsmen of all sorts and a verity of common laborers. This architecture is put together of tomb, mosque, gardens, gateways, and fountains.The architect's name is unknown but it is clear that talent came from many part of the Muslim and western part of the world came together in Agar to work on the tomb. The main designer of the Tax Mall was the emperor Shah Johan, but Johan was helped by lot of other men in the world. I ts believed that the architects was an engineer and an astrologers from Persia named Mohamed, but the true architect was a mystery for the world. After the construction, Shah Johan order that every employees' ands should be cut off because Shah Johan never wanted them to built another building again.The Tax Mall, also known as one of the seventh wonders of the world, was created under the emperor Shah Johan; Tax Mall is an exaggerated building Shah Johan built this formation to celebrate his departed wife, Mutual Mall. This enormous creation is beautiful both inside as well as inside the Tax Mall. Johan also felt that the structure would help the citizens of Agar to be more pleased. Shah Johan fell into deep depression after Mutual died and Johan wanted to build something for his bellowed wife, so everyone in the India would know how he emperor felt. The Tax Mall symbolizes the love that Johan had for Mutual Mall.The Tax Mall still has effect on today humankind with tourism. Thousan ds of thousands people visit Tax Mall daily to see the beauty of the creation of Shah Johan and to see how love could have an effect on people life. People go there to see how these outstanding buildings and gardens and they also learn how Tax Mall came to be. The power of one man, it came all true by fulfilling Khan's wife Matzo's promise. The love that emperor Shah Johan had for Khan's wife Mutual has lasted for centuries. And no wonder it is called one of the seventh wonders of the world.The Tax Mall shows how the loss of one man's love can influence the whole world. The gift of Shah Johan and every people who helped to design touched India and the world. â€Å"Online Trip to the Tax Mall†, by Architecture Week, Architecture Week No. 38, 2001. 0214, . 1. Davies, Philip. The Penguin guide to the monuments of India, Volvo II. London: Viking, 1989. Tagged, Christopher. The History of Architecture in India. London: Phaeton Press, 1990. Http://www. Plainclothesmen. Com/tax-mall /tax-architecture. HTML http://library. Thinkers. Org/27638/Tasmania. HTML

Miracle of Life - 8039 Words

Contents Page Lesson Section Ideal setting for babys birth | 19,20 | 6 | 2 | Diet for a 4 year old (Winter and Summer) | | 7 | 2 | Child with feeding problems | | 7 | 2 | Teacher-parent relationship | | 8 | 2 | Involving parents in school life | | 8 | 2 | Basic psychological needs | | 9 | 2 | How teaches can provide for psychological needs | | 9 | 2 | Intergrated whole (will, mind, body and spirit) | | 9 | 2 | Three stages of obedience | | 10 | 2 | How deviations manifest themselves in children | | 10 | 2 | Mixed ages in the learning enviroment | | 11 | 2 | Five different modes†¦show more content†¦Include a table for each day detailing the nutritional value. group | servings per day | examples | grain | 6 | Rice, pasta, breads, cereals, muffins | vegetable | 3 | Cucumber, broccoli, carrot, cauliflower ,spinach | fruit | 2 | Apple, banana, strawberry, pear, grapes, melons | dairy | 2 | Milk, cheese, yoghurt, smoothie | meat | 2 | Chicken, mutton, beef, beans | Fats | 1 | Sugar, honey, butter, margarine, oil | Nutrient | benefit | | zinc | Essential for normal growth and physical developmentOptimal immune function | | | | | Essential fatty acids | Metabolic amp; structural functions | | iron | Essential for building healthy blood cells | | Vitamin B complex | Energy production and releaseImmune function and nervous system | | | | | Vitamin A | Normal visionHealthy skinSkeletal developmentTooth developmentBoost resistance to infection | | | | | | | | | | | | | | Vitamin C amp; E | Antioxidant vitaminsKeeps cells healthyBoost the immune system to help body resist infection | | | | | | | | Vitamin D | Increases the absorption of calcium and phosphorusVital for healthy bones and teeth | | | | | carbohydrates | Provides energy | | proteins | Materials for growth and repair | | fats | Materials for growth and repair | | Vitamins | Helps regulate body process | | minerals | Growth and repair and regulate body process | | BALANCED MEAL 5Show MoreRelatedEssay on The Miracle of Life1633 Words   |  7 PagesThe Miracle of Life The miracle of life is something most of us will experience in our lifetime. 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Furthermore, these tran sformations have culminated with fathers taking paternity leave.Read MoreThe Miracle Worker Is A Movie Based On Real Life Events About A Child With Multiple Disabilities1066 Words   |  5 PagesThe Miracle Worker is about a child with multiple disabilities. In this film review I looked for the support from the family and community in regards to Helen Killer’s environmental development. †¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ The Miracle Worker The film The Miracle Worker is a movie based on real life events about a young girl who was born with multiple disabilities. Helen Keller was born deaf, blind and mute; she lived in a big house with her family. She had a loving family, her family who were supportive and tried toRead MoreThe Miracle Worker When pondering on life as not only a blind child but also a deaf child, one700 Words   |  3 PagesThe Miracle Worker When pondering on life as not only a blind child but also a deaf child, one might say perception of the world and life is impossible. In the movie The Miracle Worker, Helen Keller was blind, deaf and mute since she had been a baby. Helen was incapable of communicating to anyone. The question, â€Å"do you think she had an accurate idea of color,† to me, is defined through her inability to know the difference between colors and physical appearance on objects certain colors, for instanceRead MoreExplaining the Term Miracle Essay1268 Words   |  6 PagesExplaining the Term Miracle The word miracle comes from the Latin miraculum, which means, to marvel at, to wonder. A miracle therefore is a happening which amazes us and arouses wonder. When we say miracle we mean an event which is so mysterious that cannot be explained by scientific methods; something that we believe cannot occur naturally. A miracle involves a breach or violation of the laws of nature. Usually miracles are thought of as something that Read MoreThe Role of God in Miracles916 Words   |  4 PagesIn the Christian faith, miracles are critical and authentic to the Gospels. A miracle is a difficult term to define because it depends on the individual’s perspective and experience. Generally speaking, miracles can be considered to be natural and unnatural acts of God or series of unlikely events occurring concurrently– coincidences. I believe miracles and coincidences can both be seen as a series of unlikely event, but miracles have a God component to it. Coincidences on the other hand, do notRead MoreBy Definition Miracles Do Not Occur Essay1398 Words   |  6 PagesBy Definition Miracles Do Not Occur Even in this modern age, belief in the miraculous is widespread and is a feature of many world religions, including the Christian faith where miracles have played a significant role. It is important attempt to define what a miracle is, as this in itself is a source for debate. Today the term ‘miracle’ in many different ways and the idea is open to many interpretations. A miracle can be defined in a number of ways, firstly asRead MoreEssay about Poem Analysis - Miracles by Walt Whitman795 Words   |  4 PagesPoem analysis: â€Å"Miracles† by Walt Whitman 1. The first time I read through â€Å"Miracles,† it felt like the positive energy stored in the poem was jumping onto me. I am more of an optimistic person, so I tend to be positive in everything I do. I feel very blessed when I’m eating dinner with my family, when I’m with friends, when I’m riding a school bus, and when I’m looking at the sky. So, I could relate to this poem very well; it was like the poet read my mind. 2. People may say why make muchRead MoreIn An Enquiry Concerning Human Understanding by David Hume, the idea of miracles is introduced.1300 Words   |  6 PagesDavid Hume, the idea of miracles is introduced. Hume’s argument is that there is no rational reason for human beings to believe in miracles, and that it is wrong to have miracles as the building blocks for religion. It is because the general notion of miracles come from the statement of others who claim to have seen them, Hume believes that there is no way to prove that those accounts are accurate, because they were not experienced first-hand. In order to believe a miracle, the evidence should beRead MoreMiracles Of Jesus : Fact Or Faux853 Words   |  4 PagesMiracles of Jesus: Fact or Faux Throughout the Gospels, we read about the good news of Jesus which entails His life, teachings, and resurrection. During Jesus’ time on earth, it is documented that he performed a vast amount of miracles that only one of a spiritual being could complete. Written is that he fed 5,000 people with only five loaves of bread and two fish, walked on water, and allowed the blind to see. These miracles are only the beginning. The question many philosophers and skeptics ask

Mabey Group Personal Injury Claim and Compensation

Case – Who should pay ? Source - Course Book, Pg 404 Analyzing the case through 8 steps framework. Step 1: Facts of the Problem and Goal to be achieved. Brief description of the case Gene Elliot finds himself in a cobweb of different companies acting as employers, permanent or temporary and working on the same project, directly or indirectly. Having sustained grave injuries at workplace he sues two companies demanding $2.4 mn in settlement. The companies are trying to shrug off the responsibility by referring to different clauses outlined by the law. As the amount is not even contested, goal is to find which organization should be ethically responsible for the compensation payment. In case the best solution is a break up between†¦show more content†¦The base argument is again the same where companies realise their own responsibilities towards the employee and compensate him for negligence and lack of safety systems. The entire discussion of him being a permanent employee for one company and temporary for other is only a way of escaping the possibility of making a payment. This does not reflect strongly on part of the employe r. Alternative 4 - The parent company Mabey Bridge, despite not being sued, could pay Gene Elliot, in part, full or on some other criteria, as he was its permanent employee. This possibility will come into the picture if all other companies somehow are able to stay clear of any payment. The parent company should definitely do something about its valued employee who was sent to a project by the company on basis of his competencies. Thought the company may not seem directly responsible but they were responsible in selecting and approving the contractor and his choice of company for execution of the work. The employee would trust the choice of his company and hence the company is always responsible for its employee. Step 5: Is there a priority emerging or a hierarchy of ethical requirements that call for specific action? Do any of the alternative capture that?. As this is the case of accident during active employment. We found that following are the ethical requirements that should be adhered to 1) Hassle Free procedure. Victim is already suffering from loss ofShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pagesis emphasized. This is a fundamentally different situation from what once was the often not very productive intermittent emphasis on these â€Å"intangible† and â€Å"soft† assets by â€Å"fireworks displays† of emphasis primarily on the part of corporate staff groups that have long since been downsized in many companies. THE WAY THE COMPANY WORKS: A NEW COMPETITIVE ADVANTAGE Pacesetter companies develop these powers of management by changing the focus of their leadership. In the last several years there has

The Between Intelligence And Longevity - 1373 Words

Mental ability can be defined as having the cognitive ability to acquire and preserve knowledge. The prospect of mental abilities being associated to longevity has been an area of interest for social scientists. Scottish Mental Surveys (SMS) of 1932 and 1947 carried a major research on intelligence-longevity association. This essay will demonstrate how different studies have supported the association using the four mechanisms proposed in the Scottish Mental Surveys: (a) bodily insults, (b) bodily system integrity, (c) predictor of healthy behaviour, and (d) predictor of safer environment. (Deary, Whiteman, Starr, Whalley, Fox, 2004) Additional research will be applied to analyse the effectiveness of the causal mechanisms for the relationship between intelligence and longevity, and highlight on limitations in research that may falsify the relationship. Finally, the essay will conclude on whether evidence provided from different mechanisms is explicit enough to support the association , and provide suggestions on how the scope of enquiry can be broadened. Bodily insult is the first proposed mechanism and it refers to risks that are harmful later in health, but are determined prenatally or in childhood. (Deary, Whiteman, Starr, Whalley, Fox, 2004) These insults are likely to be genetic and develop as an individual age. Gene inheritance is the explanation as to why traits are passed down through many generations of human beings. The mechanism, bodily insults, can be linkedShow MoreRelatedEssay on Psychology: The Mozart Effect1332 Words   |  6 Pagesprominent lack of longevity and replication of successful results; the evaluation of arousal levels on spatial and cognitive enhancement; and, finally, the investigation of procedural flaws in key studies. 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Throughout the literatureRead MoreDoes Childhood Personality Affect Longevity Essay example1189 Words   |  5 Pagesall different dispositional tr aits that you have noticed through the students in your class. Now, what if I were to tell you that these dispositional traits could play a huge role on your student’s longevity? This is a question that psychologists have been mulling over for quite some time. Could longevity be affected by more than just your biological makeup, or the lifestyle that you choose to adopt? Could these somewhat innate dispositional traits play a bigger role on life expectancy than peopleRead MoreHuman Genetic Engineering : Genetically Modified Foods1352 Words   |  6 Pagesfuture and current diseases. Although this could be used for very wrong and naà ¯ve reasons. Transhumanists are people who have developed a belief of Transhumanism in which they believe in three key ideas. The first idea is the idea of Super Longevity. Super longevity is when a human or an organism can live very long periods of time usually more than 100 years due to some technology that has advanced there life cycle, some even go as far as saying immortality such as that of a jellyfish. These organismsRead MoreEmotional Intelligence, Job Satisfaction, and Job Tenure Among Hotel Managers7445 Words   |  30 Pageshttp://www.tandfonline.com/loi/whrh20 Emotional Intelligence, Job Satisfaction, and Job Tenure among Hotel Managers Kara Wolfe Hyun Jeong Kim a a b Bradley University, Family and Consumer Sciences, Peoria, Illinois, USA b School of Hospitality Business Management, College of Business, Washington State University, Pullman, Washington, USA Published online: 27 Feb 2013. To cite this article: Kara Wolfe Hyun Jeong Kim (2013): Emotional Intelligence, Job Satisfaction, and Job Tenure among HotelRead MoreThe Importance Of Being An Effective Manager842 Words   |  4 Pagesrules, they themselves had failed to follow them. 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Unit M2 D1 free essay sample

Use the Drawing Tools tab to change the formatting of the pull quote text box. ] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box. ] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box. ] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box. ] This is the homepage for Gocompare. com which is one of confused. com main rivals and at this moment in time has more market share, I think is due to the fact gocompare. We will write a custom essay sample on Unit M2 D1 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com seems to offer customers better deals and more in depth customer promise reports. Gocompare. com advertising is more appealing easy to remember and they offer people who are loyal to the site the chances to be entered into a free draw with the chance to win a free car and the reen livery stands out compared to other competitors. Evaluate how successful a particular business organisation has been in preparing for growing use of e-business. D1 For D1 I will have to evaluate how successful Apple has been in preparing for growing use of E-Business. Overall in the past few years Apple has become more and more successful through preparing for the growth of E-Business for today’s society. The company has taken in and analysed competitors behaviour in order to remain market leaders and stay at the forefront of high end products such as IPhone and there IMacs range. Apple have tried to create a unique feel for their products when compared with Microsoft they have been trying to play catch up with Apple in all the same categories they both operate in. Apple use very different marketing techniques compared to Microsoft which has made Apple the number one brand in the world. One feature that Apple offers that Microsoft doesn’t have is ITunes and an App store which offer customer to buy as much music as they want to be stored on their phone, iPod or computer or mac. This means that Apple appeals to a larger target group and can get more business. One feature that Microsoft offers is paying by card and if Apple didn’t offer this then Microsoft would have an advantage over them, the fact that the company may take every detail from competitors and produces a unique brand shows that they have been successful in coping within the E–Business world. Apple are also offering different feature for their devices that will linked them together through the â€Å"Cloud† a feature that a lot of competitors are looking at also. The â€Å"Cloud† is a virtual storage space where you can keep information for free or for a price depending on how much storage space you want. Apple have marketed this by telling people that all their information can be kept in the cloud safely along with family pictures that could get lost if kept on your computer or mac. For Microsoft they don’t have any stores they have their operating systems in other companies’ computers which are sold at stores like pc world. So for them it’s very important that they keep expanding their E-Business activities and make sure competitors don’t have any advantages over them. Apple went from 357 stores at the end of fiscal 2011 to 390 stores at the end of fiscal 2012, up 33 from the year prior. Apple earned an average of $51. 5 million per store, up from $43. 3 million last year. Over the past year Apple has made over $40 billion in online sales, these figures illustrate that Apple use of promotional techniques. With Apples ever expanding their online features which are becoming more and more successful each year they are putting a lot of pressure on other competitors E-Business strategies and plans. With their pricing strategies and other marketing techniques online are proving to be the best in this competitive market.